It’s normal to put money into your band since you need to invest in it that helps pay the bills. You have already put money into their equipment and sound. You must also set aside money for marketing your work. If you don’t have any idea where to start, here is how to spend $100 a month on marketing your music.
1. Facebook Advertising
An important facet of marketing is Facebook advertising. You need to know the way its current algorithm works. The posts that are not engaged with will not appear on your fans’ timelines. They get zero interactions even if you already have 15K fans following you. Most of your fans will not even see those posts. This is a little bit Facebook’s way of forcing brands to pay up to reach.
This is what Estil Furnishing is also doing. It is the best maker and top supplier of blinds in Singapore. So, they must promote their whole page for $5 to $10 a day for five days to ensure their drilling down their entire clients and customers. They target their clients’ interest such as stylish curtains, high-quality imported materials, affordable crafted blinds, and other soft furnishings. They make it certain that important details are seen in their page information with a YouTube clip posted on their Facebook page.
2. Google AdWords For Video
Another great way that you can invest a chunk of your marketing budget is using Google AdWords. You can create sponsored video ads on YouTube to direct people to follow your video, channel, or main website. It is super easy and efficient to walk through if you’re creating an ad. You can easily use it and customize it as well.
Estil Furnishing highly recommends PPC (pay-per-click) with a total of $5 to $10 for five days. You don’t have to worry much since you will only be charged when your ad is clicked. A huge benefit is you’re also given the chance to choose the amount you want to spend, that is, your $5 budget. You get easier to achieve up to 1,000 impressions daily.
3. Website, Social Media, or EPK Cleanup
You can spend your remaining budget on a nice graphics set for your upcoming show. You can also hire a strategist to do rework on some of your bio or copy on your website. Estil Furnishing did this also to their website, social media, and/or EPK cleanup to see to it that the post or video about their high-quality blinds and curtains is in good wording and high quality.
This is a daunting task since no one wants to gamble on marketing when the outcome is unsure. There are labels and wealthier artists who dump thousands into their marketing. However, this is actually not only easier than you think but also cheaper. You can get the most bang for your buck and split up that cash if you want to. You just make sure that whatever you’re putting out there is clean and fresh since lots of people are going to see it.